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Rob Gough

Fractional CTO in Manchester. I help founders and companies make sound technical decisions — what to build, who to hire, and what to actually do about AI.

I also design, build and run my own products, and I write about all of it.

Open to new clients.How I can help

Consulting

Fractional CTO work for founders and teams who need senior technical judgment, not a full-time hire.

What I do →

Projects

Products I design, build and run solo — StayUpfront, Dictator, Weighted Down, Belfry. The day job that keeps the consulting advice grounded.

See what I've built →

Writing

Code, products, weight, and whatever else is on my mind — the blog goes back to 2022.

Read the blog →

Recent writing

Recent notes

2026-08-26

No team ever shipped faster by keeping its options open. And the cost of being wrong has never been lower — most technical calls are cheaper to make, and cheaper to undo, than they've ever been.

The expensive thing isn't picking wrong, it's the months spent not picking at all. A team that keeps reopening the same argument has no momentum to lose, because it never built any.

Pick a direction, get everyone building, and change your mind when there's a real reason to.

2026-08-26

I may be a certified Claude-fanboi, but Anthropic sure do make it hard to love them. Rather than a request they can deny, this should be a simple toggle switch on their platform settings.

2026-08-25

Bluesky took a 24-hour DDoS in April, came back with no data loss and a straight account of what happened. That's not a feature, it's a trust signal — and the hardest thing for a rival to copy. Nobody churns over a nicer composer. They churn because you went dark and got cagey.

Got a technical decision you'd like a second opinion on? hello@robgough.net